Cleanup you can trust, and account-based marketing gets a lot more capable.
- Delete a record for real — journeys, campaigns, templates, pages, segments, and more now move to Trash with an Undo, instead of only archiving. Deletion is blocked honestly when something’s still in use, so nothing live ever breaks.
- Restore anything from Trash or delete it forever, and Trash empties itself automatically after 30 days so it never piles up. Deleting a contact still goes through secure erasure, never a raw delete.
- Merge duplicate accounts — “Acme” and “Acme Corp” — and see exactly what will move before you commit; nothing is silently lost.
- Track contacts who span companies with Affiliations — a board seat, an advisory role, a champion at a target account — and segment on it to reach them even when it isn’t their employer.
- Build target-account lists visually from firmographics and engagement, and reuse the same list to drive a campaign’s audience or a segment rule.
- See which accounts a campaign actually reached, with opens and clicks rolled up by company, not just by contact.
- Map Salesforce Account fields into your own custom account fields, so they flow through segmentation like everything else.